(Probability and the Company)

Audited Results for the year to 31 March 2010

Probability plc, (AIM: PBTY) the mobile phone gambling specialist, announces its audited results for the year ended 31 March 2010.

Key points

FY 2010 was a year of strategic investment designed to position the Company for its next stage of growth.

Trading was in line with market expectations:

* Net gaming revenue 4.7m (2009 – 5m) on reduced marketing and increased technology spend.

* Overall loss for year 755k (2009 – 153k), impacted by strategic investment in technology.

* Cash resources of 1.6m at 31 March 2010 sufficient for current plans (2009 – 2.2m).

Shortly before the end of the year the Company processed its 500,000,000th mobile gambling transaction.

A strategic investment in the Companys industry-leading mobile gambling platform was undertaken during the year, resulting in new products, new revenue opportunities and improved margins from existing customers. The Company does not capitalise investment in its technology and therefore the full cost is reflected in the Results.

The Company is already benefiting from the investment, including:

* Gross win per cash player increased by 18% compared to the previous year.

* Conversion rate of new players to cash players increased by 28% compared to the previous year.

* iPhone gambling games launched in June 2010 have exceeded management expectations post launch.

* Spanish language brand, RingRingJuegos, is gaining traction after launch in June 2010.

* New Business-to-Business offering launched, with PaddyPower as first customer win.

During the year the Company also renewed key distribution deals in the UK for its LadyLucks Mobile Casino with the Orange and Three mobile networks.

Commenting on the results, Probability CEO Charles Cohen said, We are delighted to have been able to complete a major strategic investment in our platform from existing resources whilst keeping revenues close to last years. This investment gives us the power to develop our business faster and in more areas than would have been possible before.

Probability is now ideally placed to take advantage of the boom in smartphones and mobile internet use as the key player in the mobile gambling games segment worldwide. The short term effect of this years investment in our technology will be more than justified by the additional growth potential which it has delivered some of which we are already beginning to see.

For further information, please contact:

Chairmans Statement

This has been a year of significant investment for Probability, and we are delighted to have completed our programme of product and platform development on time and from existing resources.

The early signs from the new products and services are wholly good and we remain confident that the investment decisions we have made are right for the Companys long term growth potential.

New devices such as the Apple iPhone and the huge number of smartphones now being sold have created a truly mass market for the type of mobile gambling which Probability excels at.

The team at Probability has done an excellent job this year keeping the wheels turning whilst re-building the whole system to allow us to take advantage of all of these new opportunities.

The fact that during this year we processed our five hundred millionth transaction shows that mobile is not just the next big thing for e-gaming: it is in my view certain to be the big growth area in gambling over the next few years.

With countries such as Italy and France now looking to allow more providers in, we are optimistic of being able to build on our reputation from the UK market to achieve even greater reach.

With our unique place in the market, proven technology, and the variety of ways in which we can make money from consumer and business-to-business, no company could be better positioned than this one to take advantage of the mobile gambling opportunity.

Graham Parr

Chairman

CEOs Review

The marketplace in which Probability operate has changed fundamentally and for the better in the past two years.

These changes were predicted but the speed at which they have been happening is phenomenal and shows no sign of slowing.

Mobile internet traffic is expected to quadruple between 2010 and 2013. Already, 38% of internet time is spent on a mobile device (source: Cisco).

This creates the conditions in which Probability can achieve significant growth and a mass market of potential customers for us to address wherever regulations permit.

Being able to realise the opportunity this presents us with has been the basis for our business strategy this year, starting with the decision to rein in marketing spend whilst we rebuilt our platform from the ground up.

We have added the capacity, the reach to new devices and the ability to support a broad business-to-business offering that were required for future growth.

The early signs are the new products and services are going to enable us to deliver that growth.

We now have a diverse suite of cash games for the iPhone which is already performing ahead of management expectations. The popularity of slots seems to have carried across from featurephones to the touch screen, and with early customer feedback so positive we are already working on expanding that range of games and offering it to our business-to-business clients.

We also have now got a platform which can handle significantly greater volumes of transactions alongside faster analytical tools and customer management systems.

In addition, our platform is now a very capable polyglot. We can translate the whole service into any other language in a matter of days, rather than the months which it would have taken previously. Our Spanish language service is gaining traction already even from limited trial marketing.

Clearly the price of this, in the short term, has been shown in increased costs as we do not capitalise investment in our platform. We are pleased, however, that the outcome for the year was very much as we had expected and communicated to shareholders with our progress throughout FY2010.

Shareholders can be confident that the future of this business has been secured by the investment which we made this year.

Charles Cohen

Chief Executive

Consolidated Statement of Comprehensive Income for the year ended 31 March 2010

Probability Plc

Consolidated Statement of Changes in Equity for the year ended 31 March 2010

Consolidated Statement of Financial Position at 31 March 2010

Consolidated Cash Flow Statement for the year ended 31 March 2010

Probability Plc

Notes to the preliminary announcement for the year ended 31 March 2010

1 Statutory information

Probability Plc is a Public Limited Company incorporated in the United Kingdom under the Companies Act 2006 (Registration No. 5830059). The Companys registered address is Staple Court, 11 Staple Inn Buildings, London, WC1V 7QH. The Companys ordinary shares are traded on the Alternative Investment Market (AIM).

2 Accounting policies

Basis of preparation

The financial statements have been prepared in accordance with International Financial Reporting Standards (IFRSs), as adopted for use in the European Union, issued by the International Accounting Standards Board (IASB).

The preliminary financial information has been prepared using accounting policies set out in the Groups statutory accounts for the years ended 31 March 2010 and 2009.

During the year the Group has adopted IAS 1 (revised) Presentation of Financial Statements. The effect of adopting the standard is presentational and has no impact on the reported profit or net assets in any year.

Net gaming revenue

Revenue is recognised to the extent that its probable economic benefits will flow to the Group and the revenue can be reliably measured. Revenue is recognised in the accounting periods in which the transactions occur.

Revenue is recognised when a bet is placed by the player.

Revenue comprises net gaming revenue derived from mobile phone gambling operations.

Net gaming revenue is defined as the difference between the amount of bets placed by the players less amounts won by players. It is stated after deduction of certain bonuses granted to players.

Commission that is derived from the Groups white label operations (third party entities that use the Groups platform) and Poker is included within net gaming revenue.

3 Segmental analysis

The total net gaming revenue of the Group for the year has been wholly derived by the Groups Alderney subsidiary from its customers who are located mainly in the UK. The information utilised by the Groups chief operating decision makers is, therefore, not segregated.

The number of share options in issue at balance sheet date was 2,298,820

(2009 – 1,850,045). None of the options outstanding at the year end have a
potentially dilutive effect on the loss per share calculation.

A deferred tax asset of approximately 1,728,000 (2009 1,540,000) has not been recognised on losses available for carry forward as the recoverability of any asset is dependant upon sufficient profits being achieved in future years to utilise this asset. The timings of such profits are uncertain.

6 Share capital

During the year 16,549 options were exercised through the share option scheme for total consideration of 166

1. The financial information set out above does not constitute the companys statutory accounts for 2009 and 2010. Statutory accounts for the years ended 31 March 2009 and 31 March 2010 have been reported on by the Independent Auditors. The Independent Auditors Report on the Financial Statements for 2009 was unqualified, did not draw attention to any matters by way of emphasis, and did not contain a statement under 237(2) or 237(3) of the Companies Act 1985. The Independent Auditors Report on the Financial Statements for 2010 was unqualified, did not draw attention to any matters by way of emphasis, and did not contain a statement under 498(2) or 498(3) of the Companies Act 2006.

8 The annual report and accounts will be available for shareholders and members of the public at the Companys Registered Office, Staple Court, 11 Staple Inn Buildings, London, WC1V 7QH or on the Investor Relations Section of the Companys website at www.probability.co.uk

9 The annual report and accounts, together with the notice for annual general meeting (AGM) will be provided to shareholders by 17^th August 2010. The AGM will be held at 10am on 8^th September 2010 at the offices of Buchanan Communications, 45 Moorfields, London EC2Y 9AE.

27 July 2010

8 July 2010 07:00

Probability plc (“Probability” or “the Company”)

New Product launches for iPhone and ipod Touch

Probability plc (AIM: PBTY), the mobile gambling games specialist, announces the public launch of its first games specifically designed for the iPhone and iPod Touch.

From today, customers of LadyLuck’s, the direct-to-consumer brand owned by Probability, will be able to gamble for real money on three popular games from the Probability portfolio – Roulette, multi-hand Blackjack and Poseidon’s Slots. A fourth game, Goldrush slots, is scheduled for release during the summer.

The potential market for Probability through the iPhone alone is significant. According to telecom market analysts IDC, Apple sold 3 million iPhones in Europe during the first quarter of calendar year 2010, compared with 0.9million in the first quarter of the previous year. The latest version, iPhone 4, was reported by Apple to have sold 1.7million units worldwide on its first day.

Consumers with these devices have a proven appetite for games and pastimes on their phones and recent research from the investment bank Piper Jaffray estimates that iPhone, iPod Touch and iPad users are currently downloading 16.6 million applications per day worldwide – over 81% of which are free to the customer.

Probability’s iPhone and iPod Touch customers will be able to install the games for free using a WiFi or mobile internet (3G or 2.5G) connection. New customers receive £2.50 (€2.50) of free play to try the games and are then able to deposit funds into their account using a variety of payment methods including credit and debit card, mobile bill charging and cash vouchers purchased from retail outlets – all from within the games themselves.

The Company has tested the new service on all versions of the iPhone, including the iPhone4, and iPod Touch to ensure compatibility. A customised iPad version with enhanced graphics is planned for later in 2010.

The Company ensures that under-18s cannot play for real cash with rigorous age and ID checking procedures.

The new games have been developed as applications which run inside the iPhone/iPod Touch/iPad browsers in a way which appears to the customer as a regular app. However, due to Apple’s restrictions on gambling games in the app store, the games are not distributed through this mechanism.

For distribution purposes, Probability has also entered into commercial relationships with AdMob and other leading providers of iPhone advertising inventory to attract customers to the new service.

As well as Probability’s own customers, the Company is also making these new games available to its business-to-business clients. The games will be supplied to these clients using their existing integrations to the Probability gaming system. This also applies to white label customers as well as regulated partners. Corporate customers have already indicated a high degree of interest in this service.

Commenting on the launch today, Probability CEO Charles Cohen said: “iPhone has transformed the mobile landscape and made mass-market, consumer mobile gambling games a reality.

We have taken our time to ensure that our games take full advantage of the amazing capabilities of these devices and we believe our customers are going to be delighted with the results. People are just blown away by the quality of the interface and the sheer pleasure of using games like this on the large, bright touchscreens.

Clearly this also gives us the opportunity to address a whole new audience who have moved on from cameraphones and keypads. We have already established strong relationships with the likes of AdMob and other key players in the race to reach iPhone users.

Our b2b clients are also excited by the new games and we’ve been able to use this as a great marketing tool for potential new clients as well.”

For further information, please contact:

Notes to Editors:

To play the games please visit www.ladylucks.co.uk on any UK registered iPhone or iPod Touch (through WiFi).

For a demonstration, video material and screen grabs please contact Buchanan Communications at the number above.

7 JULY 2010

Probability plc

(“Probability” or “the Company”)

Change of Adviser

The Board of Probability plc (AIM: PBTY), the mobile gambling specialist, is pleased to announce that the Company has appointed Daniel Stewart & Company plc as its Nominated Adviser and Broker, with immediate effect.

For further information, please contact:

Probability plc

Charles Cohen, Chief Executive Officer                        ceo@probability.co.uk

Tel: 020 7290 0640

Daniel Stewart & Company plc

Paul Shackleton

Tel: 020 7776 6550

Buchanan Communications

Charles Ryland/Ben Romney

Tel: 020 7466 5000

Probability plc (“Probability” or the “Company”)

Launch of Spanish Services

Probability plc, (AiM:PBTY) the mobile gambling specialist, is pleased to announce that it has launched it’s first non-English language brand with the release of RingRingJuegos.com and a full suite of gambling games in Spanish.

RingRingJuegos offers Spanish speaking customers worldwide an initial choice of five popular games which are available on over 7,000 makes of mobile phone and smartphone. The launch games are:

* Ruleta (Roulette)

* Video Poker (Jacks Or Better with gamble feature)

* Playa Del Dinero (“Money Beach” – a beach themed slot)

* El Reino De Poseidon (“Poseidon’s Kingdom” – 5 reel slot)

* La Isla Del Tesoro (“Treasure Island” – feature slot with scratchcard bonus game)

Customers can register with RingRingJuegos on its website or on their mobiles. Registration is quick and free and players receive €2.50 free credit to trial the service.

Probability’s Alderney subsidiary will operate the service and provide customers with SMS and telephone access to a Spanish speaking call centre. A dedicated team will also be deployed to provide regular targeted promotions to RingRingJuegos customers. The entire back office system for Probability’s services has already been translated into Spanish.

Probability has spent six months developing the technology and testing the payment services, mobile network connections and promotional mechanics for this new venture. The first few months will be a soft launch period with a full scale consumer rollout planned for later in 2010.

Although revenue contribution is expected to begin immediately, the Company is not yet in a position to provide medium term forecasts for this new initiative. However, as an entirely new business venture, any revenue generated by RingRingJuegos will be in addition to existing operations, and will be achieved without the need for substantial incremental costs.

The service is not specifically targeting any individual country, but will seek to attract Spanish speaking customers from Europe and Latin America.

As well as the direct-to-consumer RingRingJuegos brand, the Company is also making the Spanish language service available to its business-to-business partners .

Commenting on the launch, Probability CEO Charles Cohen said:

“This is a defining moment for Probability and for mobile gaming in general. RingRingJuegos is the first truly international mobile gaming brand.

The growth of mobile internet usage and the capabilities of mobile devices have now gained critical international momentum. We are confident that we have not only the technology, but also the infrastructure and the capability to gain first mover advantage in many of these markets.

Today’s launch has been made possible by the significant investment which Probability has made in our technology during the past year, without which we could not have created either the service itself or be confident of supporting the large volume of new business which we expect to achieve from it.”

For further information, please contact:

This information is provided by RNS

The company news service from the London Stock Exchange  END

Matthew, aged 37, has over 15 years’ experience of commercial marketing and management within the entertainment and gaming sectors. Matthew joined Probability in November 2009 to take charge of the marketing of LadyLuck’s – Britain’s favourite mobile casino – with a brief to continue the rapid expansion of Probability’s direct-to-consumer business which is operated by the Company’s Alderney subsidiary.

Prior to joining Probability, Matthew had been Group Marketing Director of Gaming, at St. Minver – part of G2, the online gaming division of GTech.  He has also held the position of Commercial Marketing Director at Carlton Screen Advertising (an ITV company) and Head of Commercial Marketing (Europe, Middle East & Africa) for CNN International.

Commenting on this Board Appointment, Charles Cohen, CEO, said:

“We are delighted to appoint Matthew to the Board of Probability.  Since joining the Company last year he has made great strides in progressing the marketing of our direct to consumer business. We are looking forward to him making an equally valuable contribution to the Board of the PLC as we continue to grow our business.”

For further information, please contact:

Further information required by Rule 17 and Schedule 2(g) of the AIM Rules for Companies

Matthew James Peter Sunderland (Age 37)

Present directorships and/or partnerships:

None

Former directorships and/or partnerships (within the last five years):

None

At the date of this announcement, Mr. Sunderland does not own any ordinary shares in Probability.

No further disclosures are required under paragraph (g), Schedule 2 of the AIM Rules for Companies.

END