Having previously held senior management and board positions at Coral Leisure, Grand Metropolitan and Mecca, Mr Parr joined a small team to purchase Pontins Holiday Villages for 57.5 million in 1987. As Managing Director, Mr Parr grew the business rapidly, achieving a considerably enhanced sale to Scottish and Newcastle in 1991.In 1997, Mr Parr co-founded Arena Leisure and as Chief Executive grew the company to become the dominant horse racecourse operator in the UK. In 1999, he directed the formation and development of Atheraces, a joint venture with BSkyB and Channel 4. In 2003, Mr Parr joined the Board of Gaming International as a non-executive director and in 2004, participated in its management buy out. In 2008, Mr. Parr founded Ocean Parcs Limited to purchase Pontin’s again for 46m from Trevor Hemmings. Mr Parr joined the Board of Probability in June 2006.

After graduating from Oxford University in 1992 with a degree in Politics, Philosophy and Economics, Mr Cohen worked first as political assistant to Rt. Hon. Robert (now Lord) Maclennan MP in the House of Commons. In 1994, he was recruited to create a new technology division of Band & Brown Communications, a public relations firm in London. Then in 1998, he conceived and founded beenz.com INC, an internet currency programme. By mid-2001, beenz.com was valued at $300 million and had raised $90million in private equity. Originally chief technology officer, Mr Cohen became chief executive officer of beenz.com in 2000. The business was sold privately in 2001 to a US corporation. In 2002, Mr. Cohen’s first book, “Corporate Vices” – an analysis of corporate cultures at the end of the 1990’s – was published by Wiley Capstone. He was also elected a Fellow of the Royal Society of Arts.

Mr. Cohen co-founded Probability plc with John Scaife in 2003.

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Bill Henbrey, aged 61, was a partner in BDO Stoy Hayward, London from 1978 and head of the UK Betting & Gaming and Leisure & Hospitality Units until his retirement from the firm in June 2006. He has been involved in all aspects of the Betting & Gaming sector, and the leisure industry generally, for over 30 years. He has acted as business assurance and financial advisor to a wide range of clients in the sector, both private and public, UK and International land based operators.

Mr. Henbrey supervises the financial management of the company. He also Chairs the Audit and Remuneration Committee.

Matthew Wreford.

Mr. Wreford, a qualified chartered accountant, is a director of IPGL Limited, a private holding company in which Michael Spencer, CEO of ICAP plc, together with his wife and family trusts, are majority shareholders. Mr. Wreford is jointly responsible for IPGL’s interests in financial services and gaming businesses including Exotix Holdings Limited, the emerging market securities broker; Money Gaming Corporation Limited; and Origin Asset Management Limited. He was previously an investment director at venture capital firm MMC Ventures Ltd and has held a number of other directorships including Neoss Limited, the developer of dental implant solutions; Connect Mortgage Group Limited, the mortgage processing outsourcer; and Ibis Project Services Limited, a specialist in the affordable housing sector.

Mr. Wreford is a member of the Audit and Remuneration Committee.

Glenn Elliott, Head of Business To Business.

Glenn Elliott, who joined Probability in 2007 as Chief Operating Officer, is responsible for the day to day operations of the business in the execution of its business plan, on-going compliance with all regulatory requirements, as well as managing relationships with key marketing partners including Orange and Three. Mr. Elliott was previously the UK Managing Director of Arena Mobile following his departure from Orange UK.

Adam Neilson, Chief Technology Officer.

Adam Neilson was a founding employee at Probability and is responsible for all development and production systems in the company. Adam was previously with Autonomous Software corporation and was Gizmologist at beenz.com inc, where he developed the first games and micropayment applications.