Probability plc
31 July 2007
Probability plc / Index: AIM / Epic: PBTY / Sector: Gaming
31 July 2007
Probability plc (‘the Company’)
First Quarter Key Performance Indicators
Progress ahead of management’s expectations, boosted by product launch
Probability plc, the AIM quoted UK focused mobile phone gambling specialist, is
pleased to announce its un-audited key performance indicators (‘KPIs’) for the
first financial quarter ended 30 June 2007. The KPI components underline the
continued growth of the Company, highlighted by a 15.5% increase in gross profit
for the period.
Key Performance Indicator Highlights
Three months ended Three months ended % change
30 June 2007 31 March 2007
Registered
Players 198,988 173,657 14%
Net Win 604,000 555,000 9%
Gross Profit 141,000 122,000 15.5%
Note: The KPIs have been brought in line with those used elsewhere in the
gambling industry
Performance in this quarter was supported particularly by continued rapid growth
in the Company’s mobile Bingo! product. This was boosted by the introduction
toward the end of the quarter of a unique chat technology and service, which
enables customers to chat in-game with other players as well as game hosts
provided by the Company, who run regular additional quizzes and competitions.
Early indications are that the ‘Chat’ service is assisting the Company to
improve customer loyalty and lifetime value.
Cash Position
The Company’s cash balance at 30 June 2007 was 1.23 million (31 March 2007:
1.7m), inline with management expectations following significant investment in
pervious months.
Outlook
The Company continues to deliver strong growth in customer numbers at a
manageable cost of acquisition. This is expected to continue during the summer
without any significant seasonal impact.
Research amongst customers has suggested that the Company will experience a
positive effect from the ban on smoking in public places in England since 1 July
2007 as players who are forced outside to smoke are more likely to use their
mobile phones to help pass the time and the Company is well placed to take
advantage of this ‘downtime’.
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For further information visit www.probabilityplc.com or contact:
Charles Cohen (CEO) Probability plc Tel: 020 7290 0640
Ravi Ruparel (FD) Probability plc Tel: 020 7290 0640
Isabel Crossley St Brides Media & Finance Ltd Tel: 020 7242 4477
Stuart Andrews Evolution Securities Limited Tel: 020 7071 4300
Sebastian Wykeham St Helen’s Capital Tel: 020 7628 5582
Notes
Probability plc, which listed on AIM in August 2006, is the UK market leader in
mobile phone gambling services and technology. Its proprietary technology
delivers an integrated portfolio of casino, bingo and slots entertainment to
players using over 1,700 models of mobile phone. Importantly, its mobile
e-wallet, certified by the FSA, handles all payments for customers. With the
market for mobile gambling in its infancy, the Company has first mover advantage
as industry leaders in new and distinct markets for remote gambling.
This information is provided by RNS
The company news service from the London Stock Exchange