Welcome to Probability
Bringing the most popular forms of online entertainment gambling into the mobile era.
Our business-to-business white label solution provides media owners, app developers, broadcasters, marketing agencies, mobile network operators and gambling operators with access to our network.
The service helps brand and businesses to generate new revenue, attract new customers and build customer loyalty amongst an existing customer base.
Our direct-to-consumer business is a strong source of revenues for Probability; it provides avid players in the UK with the latest gambling games available on mobile and tablet devices and is an invaluable source player insight.
At Probability we have designed our technology to address the big new challenges in mobile entertainment gambling…
Getting game design and mathematics right for mobile players
Learning how to retain the mobile player and maximise yield responsibly
Overcoming device fragmentation to provide a service everyone can use
Our slot game development and management platform enables the business to create more games, on more devices, in more regulated jurisdictions, more quickly than anyone in the market.
Our core gaming platform is responsible for the management and delivery of all player interactions across our network in both the UK and Italy.