Welcome to Probability

Bringing the most popular forms of online entertainment gambling into the mobile era.

B2B ‘White Label’

Simplify your journey into mobile entertainment gambling

Probability White Label

Generate new revenue, attract new customers and build customer loyalty

Our business-to-business white label solution provides media owners, app developers, broadcasters, marketing agencies, mobile network operators and gambling operators with access to our network.

The service helps brand and businesses to generate new revenue, attract new customers and build customer loyalty amongst an existing customer base.

B2C ‘Own Brand’

Play fun, interactive ‘real money’ mobile games

Our direct-to-consumer business is a strong source of revenues for Probability; it provides avid players in the UK with the latest gambling games available on mobile and tablet devices and is an invaluable source player insight.


Britain’s favourite mobile casino

Moobile Games

A fun, exciting place to play mobile slots games

Elite Mobile Casino

Britain’s finest mobile casino to play blackjack, roulette and more

Touch My Bingo

A mobile bingo site with a twist

Probability Affiliates

A performance-based marketing programme


A professional, multi channel CRM service

Probability’s unique mobile technology

At Probability we have designed our technology to address the big new challenges in mobile entertainment gambling…

Getting game design and mathematics right for mobile players

Learning how to retain the mobile player and maximise yield responsibly

Overcoming device fragmentation to provide a service everyone can use


Our slot game development and management platform enables the business to create more games, on more devices, in more regulated jurisdictions, more quickly than anyone in the market.


Our core gaming platform is responsible for the management and delivery of all player interactions across our network in both the UK and Italy.